When I was a kid the cough drop of choice was Smith Brothers wild cherry. Since then we have soothed our throats with many different brands, but I still remember the simple clean white box with the two guys on it.

This market segment has been flooded with candy image packaging that does not seem medicinal. The new packaging has an established (grownup) feel to it. Leveraging its history in this category was an important part of this project. My job was to update the brothers both in style and quality. No (final) art existed for the trademark, so I researched available images and got to work.

http://www.thesmithbrothers.com/