A Great Opportunity-Almost

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When I was a young concept artist at Source inc. in Chicago, we revered Joe Duffy’s work on Classico pasta sauce. In the world of maximum shelf impact pop, this design stood out for its beautiful illustrative design and muted color pallet. It certainly was a paragon of emotive package design.

Fast forward to 2003. I had the opportunity to work on one of my favorite brands. Lipson, Alport & Glass ask me to design imagery for 1 of 2 concepts being developed.

My concept was evolutionary in that it borrowed heavily on the past label art.

[/et_pb_text][et_pb_image _builder_version=”3.4.1″ src=”https://michaelbastillustration.com/wp-content/uploads/Classico-concept-final.jpg” /][et_pb_text _builder_version=”3.4.1″]

Here is the final label design. The Shelf pop zeitgeist finally caught up to the Classico brand, but L.A.G.A. wanted to keep the charming woodcut look. But in the final analysis, the client wanted to move even farther away from where they were. O well, it still was a fun project.

Here is some of the development work that led to the final comp label.

[/et_pb_text][et_pb_image admin_label=”Garlic Rough Pencil Image” _builder_version=”3.4.1″ src=”https://michaelbastillustration.com/wp-content/uploads/Roasted-Garlic-Rough-pencil.jpg” /][et_pb_image admin_label=”Garlic Pencil Linework Image” _builder_version=”3.4.1″ src=”https://michaelbastillustration.com/wp-content/uploads/Roasted-Garlic-pencil-linework.jpg” /][et_pb_image admin_label=”Garlic Final Image” _builder_version=”3.4.1″ src=”https://michaelbastillustration.com/wp-content/uploads/Roasted-Garlic-Final.jpg” /][et_pb_text admin_label=”Final Text” _builder_version=”3.4.1″]

Here is the final label design. The Shelf pop zeitgeist finally caught up to the Classico brand, but L.A.G.A. wanted to keep the charming woodcut look. But in the final analysis, the client wanted to move even farther away from where they were. O well, it still was a fun project.

Here is some of the development work that led to the final comp label.

[/et_pb_text][et_pb_image admin_label=”Roasted Garlic Final Label Image” _builder_version=”3.4.1″ src=”https://michaelbastillustration.com/wp-content/uploads/Roasted-Garlic-Final-lable.jpg” /][et_pb_image admin_label=”Tomato Rough Pencil Image” _builder_version=”3.4.1″ src=”https://michaelbastillustration.com/wp-content/uploads/Tomato-Basil-rough-pencil.jpg” /][et_pb_image admin_label=”Tomato Rough Pencil Linework Image” _builder_version=”3.4.1″ src=”https://michaelbastillustration.com/wp-content/uploads/Tomato-Basil-pencil-linework.jpg” /][et_pb_image admin_label=”Tomato Woodcut Image” _builder_version=”3.4.1″ src=”https://michaelbastillustration.com/wp-content/uploads/Tomato-Basil-woodcut-linework.jpg” /][et_pb_image admin_label=”Tomato Basil Final Label Image” _builder_version=”3.4.1″ src=”https://michaelbastillustration.com/wp-content/uploads/Tomato-Basil-Final-lable.jpg” /][/et_pb_column][/et_pb_row][/et_pb_section]

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