Iconic Illustration Works!

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In 2000 Hidden Valley needed a makeover. I was asked to paint an idealized sunlit farm valley & sky, with (17) flavor icons. For 11 years the (valley) has defined the brand and ranch dressing in general.

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This was a bit of work I did to show the development process I go through to paint an illustration. Just look at those old monitors in my photo, and no gray hair either!

I am thankful for the many things I learned with this project. It helped me define a style of illustration that was colorful, dramatic & appetizing. It also let me do a landscape inspired by Edwin Frederic Church. His work has given me a great love for landscape.

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