My wife would always hold up a Celestial Seasonings tea package and say, “honey you should be doing work for them”. I would say, “yep, that would be the coolest”. Thank God He heard my prayer and they called me and said they had wanted to work with me for years. The opportunity came when they rebranded the package design and needed a less narrative and more flavor driven illustration.
The narrative part was still very much a part of the look they were after. Hibiscus is a main ingredient in the tea, so I came up with this hibiscus island concept. The background was to be universal to all of the flavors.
This was the first pencil drawing I did and simplified it a little in the final.
This poster image was created for an event in Palm Desert CA showcasing famously talented chefs and wine curators. I even was privileged enough to travel there, eat & drink and sign my posters. It is a large painting I did digitally in Painter, but like every thing I do drawings had to be made, so here are some of them.
This was my first swing at it, the client was unsure how much event info would be put on the poster, how ever the client wanted to include a wine bottle so something drastic had to be done.
Along the way the idea of weaving the event info into the composition with focus on food elements was done. All of my drawings were drawn separately and composed digitally.