Tag Archives: tomato

A great opportunity-almost

When I was a young concept artist at Source inc. in Chicago, we revered Joe Duffy’s work on Classico pasta sauce. In the world of maximum shelf impact pop, this design stood out for it’s beautiful illustrative design and muted color pallet. It certainly was a paragon of emotive package design.

Fast forward to 2003. I had the opportunity to work on one of my favorite brands. Lipson, Alport & Glass ask me to design imagery for 1 of 2 concepts being developed.

My concept was evolutionary in that it borrowed heavily on the past label art.

Here is the final label design. The Shelf pop zeitgeist finally caught up to the Classico brand, but L.A.G.A. wanted to keep the charming woodcut look. But in the final analysis the client wanted to move even farther away from where they were. O well, it still was a fun project.

Here is some of the development work that led to the final comp label.

iconic illustration works!

In 2000 Hidden Valley needed a make over. I was asked to paint an idealized sun lit farm valley & sky, with (17) flavor icons. For 11 years the (valley) has defined the brand and ranch dressing in general.

This was a bit of work I did to show the development process I go through to paint an illustration. Just look at those old crts in my photo, and no gray hair ether.

I am thankful for the many things I learned with this project. It helped me define a style of illustration that was colorful, dramatic & appetizing. It also let me do a landscape inspired by Edwin Frederic Church. His work has given me a great love for landscape.